Private Label

Museums have a unique opportunity to enhance visitor engagement and support their educational missions through the creation of private label LEGO mosaic products based on their related exhibits. A notable success story is the Museum of Modern Art (MoMA) and its Van Gogh Starry NIght LEGO mosaic, illustrating the potential of these bespoke products to captivate and educate audiences.

Opting for production of 100% customizable products in smaller quantities allows museums to offer interactive experiences that deepen the connection between art and audience, aligning with educational goals and minimizing financial risks. This strategy not only enriches the museum’s brand but also supports the flexibility needed for managing inventory associated with traveling exhibitions. By creating specific sets for these exhibitions, museums can extend the reach and impact of their collections, making art more accessible and engaging for audiences everywhere.

Utilizing digital marketing channels such as our managed CREATIVES or our GALLERY platforms, enables museums to test product acceptance with minimal operational impact. This approach is providing a dynamic platform to gauge and respond to global audience interest. The feedback from digital sales offers invaluable insights for tailoring product offerings to meet audience demands, ensuring the success of future merchandise. Museums can bolster their financial sustainability and mission to educate and inspire by embracing the model set by pioneers like MoMA. This innovative approach not only supports the logistical and financial aspects of traveling exhibitions but also enhances the museum’s ability to share culture and education with a broader audience, reinforcing the importance of accessibility in the arts. For permanent or temporary exhibitions.